How We Work
Strategic Marketing Services:
How We Work
At Marian Gómez Consulting, we understand that every hospitality, tourism and wellness business has unique marketing needs. Our collaborative approach ensures we deliver tailored solutions that drive real results. We offer three flexible models to match your specific requirements and business objectives. Here's how we work with you:
Fractional Chief Marketing Officer (CMO) Services
Process Overview: We begin with a 20-45 minute Quick Scan session to understand your hospitality or tourism business needs and determine the volume of hours that best suits your situation.
Personalized Proposal: Following the Quick Scan, you will receive a proposal with flexible options tailored to your specific requirements. Our tourism and hospitality marketing plans offer a minimum engagement of 10-20 hours per month for fractional CMO services. Alternatively, we can structure our collaboration based on your needs, ranging from one to four days per week. This approach allows us to adapt to your company's specific projects, whether it's a launch, repositioning, expansion, or ongoing maintenance and continuity. Our collaboration formats are always adapted to what works best for your business and team dynamics.
Part-time engagement: 10-20 hours/month and per day/week
Flexible Weekly/Daily Options: Engagement can be structured from one to four days per week, depending on your specific needs and projects.
Adaptable to Project Needs: We tailor our collaboration to suit your current stage, whether it's a launch, repositioning, expansion or ongoing maintenance and continuity.
Custom Arrangements: We can also discuss higher frequency and hours based on your specific requirements.
A hospitality, tourism and wellness fractional marketing director (or CMO) is a part-time marketing professional who manages marketing strategies for your business, unlike a marketing consultant who typically advises on specific short-term projects or punctual sessions. While consultants provide recommendations and then step away, our fractional CMO takes ownership of the entire marketing strategy and remains involved in guiding the process to ensure long-term results, applying best marketing practices for the hospitality sector.
We exclusively serve the luxury hospitality, tourism and wellness industry. Our specialized focus enables us to offer highly relevant expertise to organizations in the sector. We understand the unique challenges and opportunities in the tourism and hospitality market, offering effective marketing strategies that benefit businesses of all sizes, whether they have an internal marketing team or need to establish one.
New to Fractional CMO services? Learn more about how a fCMO differs from traditional marketing consultants
Ready to explore how fractional CMO services can transform your hospitality or tourism business?
Schedule Your Complementary Quick Scan - 20-45 minutes to assess your marketing needs and explore the best collaboration format for your business.
Single Consultation & Mentoring Sessions
Book at your convenience based on availability and time zone
Guaranteed confirmation through advance payment
Cancellation policy: Non-refundable
Date changes: Possible with 24 hours' notice (within the next 30 days)
Session recap provided after each consultation with actionable tourism marketing insights
Schedule Your Consultation Session - Book at your convenience and get actionable tourism marketing insights tailored to your needs.
Premium Consulting Package or Full Day Session| 5 x 60-min Sessions
Flexible Implementation Options
Traditional format: One 60-minute session per week for 5 weeks or
Alternative format: 2.5-hour sessions every two weeks (bi-weekly) or
Full Day Session (5 hours of focused work + 1 hour lunch break)
Custom scheduling available to suit your team's needs and project timeline
Structured support to resolve specific hospitality marketing challenges
Regular sessions ensure consistent progress and keep momentum going
What Makes This Different:
Focused on specific challenges rather than comprehensive strategy
Practical, actionable recommendations during each session
Regular checkpoints prevent losing track of initiatives
Quick wins and tangible improvements for your hospitality business
Flexible structure adaptable to emerging priorities in the tourism sector
Book Your Premium Consulting Package - Choose from 5 weekly sessions, bi-weekly sessions, or one intensive full-day session to tackle your hospitality marketing challenges.